Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a daring new campaign aimed at capturing the adventurous spirit of Gen Z in Iraq. Awkward Ads was tasked with creating a campaign as bold as the brands it represents, and shattered the mould. The concept, rooted in the brands’ dual identities,
This Christmas season proved to be a merry one for US retailers, with retail sales increasing 3.8% year on year from November 1 to December 24, according to insights from Mastercard SpendingPulse. “The holiday shopping season revealed a consumer who is willing and able to spend but driven by a search for value as can
Hong Kong’s retail industry is undergoing significant changes, with many brands shifting strategies as residents increasingly shop online and head across the border to mainland China for better deals. Jeanette Chan, senior director of retail at JLL in Hong Kong, predicts that more shops will close or pause expansion plans in 2025. “Before Covid, online
Amazon pushes its US warehouse workers to fulfill orders at speeds that could cause high rates of injury despite being aware of the risks, an investigation led by Senator Bernie Sanders has found. The findings, following an 18-month probe of the firm, support claims that workers and labour campaigners have made about the company for
Meet the trailblazing trio behind Naagin — Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan —who are redefining Indian condiments with their bold, flavorful hot sauces. United by a shared vision of putting India’s rich chilli heritage on the global map, these founders identified a glaring gap in a market dominated by foreign players and turned
Landmark Group has inaugurated the first textile recycling facility in the region in Dubai World Central, marking a significant step towards waste reduction and sustainability promotion in the Middle East. Key representatives from the UAE Circular Economy Council and the retail sector attended the ceremony including UAE Minister of Economy Abdulla bin Touq Al Marri
Mondelez International Inc., the snacks and sweets company, is exploring an acquisition of iconic US chocolate maker Hershey Co., in a potential deal that would create a food giant with combined sales of almost $50 billion, according to people familiar with the matter. Chicago-based Mondelez has made a preliminary approach about a possible combination, said
Lay’s has introduced three new flavours – Kebab, Burger, and Dolma – to capture the essence of Iraq’s rich culinary heritage. For the launch campaign, the brand partnered with Awkward Ads, a dynamic, young, and agile creative agency known for turning cultural insights into memorable storytelling. The film – directed by Eslam Aboelenein and produced
Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This underscores the transformative power of personalised, segment-based marketing on rich channels like WhatsApp. The platform’s capabilities like product discovery and upsell recommendations have enabled the brand to deliver
Cyber Monday has once again claimed the title of the biggest shopping day of the year, reinforcing its dominance over Black Friday and setting a new benchmark for online retail. This year, U.S. consumers spent a record-breaking $13.3 billion on Monday, surpassing Adobe’s initial expectations of $13.2 billion, and marking a 7.3% increase from last
