SiriusXM has named Tubi chief executive Anjali Sud as its next CEO, effective January 2027, as the audio entertainment company prepares for a new leadership chapter.
SiriusXM has announced the appointment of Anjali Sud as its next Chief Executive Officer, effective 1 January 2027. Sud will succeed Jennifer Witz, who is stepping down after nearly 25 years with the company, including almost six years as CEO.
The leadership transition comes as SiriusXM focuses on strengthening its subscription audio business, expanding advertising opportunities and adapting to changing consumer entertainment preferences.
Witz will step down as CEO and leave the Board of Directors on 31 December 2026. She will continue supporting the company in an advisory capacity until the end of 2027.
Experience Across Digital Media and Streaming
Sud currently serves as CEO of Tubi, the Fox Corporation-owned streaming platform, a position she has held since September 2023.
Under her leadership, Tubi expanded its global presence and grew its audience to more than 110 million monthly active users, while increasing revenue and achieving profitable growth.
Before joining Tubi, Sud served as CEO of Vimeo from 2017 to 2023. During her tenure, she led the company’s transformation into a global video platform and oversaw its public listing.
Her earlier career included positions at Amazon and Time Warner, providing experience across digital commerce, media and technology.
Sud has served as an independent director on SiriusXM’s Board since March 2025 and will retain her board position after assuming the chief executive role.
SiriusXM Prepares for Its Next Growth Phase
Greg Maffei, Chairman of SiriusXM’s Board, highlighted Sud’s experience in developing consumer entertainment platforms and managing advertising-supported and subscription-based businesses.
The company believes her understanding of digital media and familiarity with SiriusXM’s strategy will support its next stage of development.
Following the announcement, Sud expressed her commitment to strengthening the company’s position in audio entertainment and creating value for subscribers, advertisers, artists and shareholders.
Her appointment comes as SiriusXM continues to operate across satellite radio, music streaming, podcasts and digital advertising.
Jennifer Witz Concludes Long Leadership Tenure
During Witz’s tenure, SiriusXM expanded its in-car entertainment services, strengthened its subscription offering and developed its podcast and advertising operations.
The company also secured an exclusive advertising partnership with YouTube and expanded its podcast network.
SiriusXM credited Witz with helping improve customer satisfaction, reduce subscriber churn and support a return to revenue growth.
The transition places an executive with experience in both subscription and advertising-supported entertainment at the helm of SiriusXM.
With Sud scheduled to assume leadership in January 2027, the company will enter its next phase under a CEO whose career has centred on scaling digital platforms and navigating changes in media consumption.
Sources: SiriusXM; SiriusXM Investor Relations; SEC
