Dreame Technology, the Chinese smart-home and innovative appliance brand, has named Cristiano Ronaldo as its new global brand ambassador in one of the year’s most consequential tech-meets-sport endorsement deals.
Announced from Dubai under the campaign theme “Dreame to Win,” the multi-territory partnership is positioned as a strategic elevation of Dreame’s global brand identity, and a clear signal of intent in the increasingly competitive premium smart-home category.
A Strategic Brand Elevation
The appointment comes at a defining moment for Dreame. After several years of rapid expansion and consistent breakthroughs in high-speed motor technology and AI-driven home systems, the company is repositioning itself from a value challenger into a global premium brand benchmarked against the likes of Dyson, iRobot, and Samsung.
“This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP,” said Toni Xia, General Manager of Dreame Emerging Region. “We recognise each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology.”
Ronaldo, who joins a growing roster of premium technology endorsements that already includes Whoop and Binance, framed the partnership as a values fit.
“I am always looking for partners who share my drive for excellence and my commitment to hard work,” Ronaldo said. “Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market.”
“Dreame to Win” Campaign
The “Dreame to Win” campaign will be the creative spine of the partnership, integrating Ronaldo’s image across Dreame’s full product ecosystem, including its indoor and outdoor smart cleaning solutions, robotic vacuum range, premium hair-care line, and broader connected-home portfolio.
The campaign positions intelligent technology not as a convenience but as a daily enabler of excellence, a familiar framing in athlete-led tech advertising, but a relatively new one for the appliance category.
What This Signals for the Smart-Home Sector
1.For Business Frontier readers tracking the regional retail and consumer-technology landscape, three takeaways stand out:
Chinese consumer-tech brands are buying global brand prestige
Dreame joins TCL, Hisense, Anker, and others using celebrity-led endorsements to overcome perception gaps in premium markets
2.The Gulf is the new launchpad for global campaigns
Announcing the partnership from Dubai (rather than Beijing, Shanghai, or Madrid) signals where Dreame sees its highest-leverage growth markets
3.Smart home is the next billion-dollar endorsement category
As Apple HomeKit, Google Home, Amazon Alexa, and Matter-enabled ecosystems mature, expect to see more athlete and entertainer partnerships of this scale
The collaboration positions Dreame as a serious contender in the premium intelligent home category, and gives Ronaldo’s commercial portfolio another anchor in the technology and lifestyle space.
Sources: This report is based on official communications issued by Dreame Technology on 1 June 2026, including direct statements from Cristiano Ronaldo and Toni Xia, General Manager of Dreame Emerging Region. Campaign and product-integration details were confirmed by Dreame at the time of the partnership announcement.
