The business world has spent the last decade obsessing over startups, their founders, their funding rounds, their disruption narratives. Meanwhile, a quieter story has been compounding in the background. Family.

While tech valuations wobble and AI commoditises more of the digital stack every quarter, a different category of business is quietly outperforming, one built not on code, but on craftsmanship,.

There is a tempting narrative doing the rounds in executive circles: that Generation Z — born between 1997 and 2012 — are difficult to manage, quick to quit, and impossible.