A Guide to Creating Effective Brand Stories

Posted by - October 29, 2024

In today’s saturated market, the brands that truly resonate with consumers are those that tell compelling stories. I’ve had the privilege of working with diverse clients across various industries, helping them craft their unique brand stories. Hence, I have seen firsthand how effective storytelling can elevate a brand’s presence and create meaningful connections. Here are

Shining a Spotlight on Customer Happiness

Posted by - October 28, 2024

Marking a milestone in recognising excellence in customer service, the sixth edition of the Customer Happiness Awards (CHA), organised by Plan3Media, took place amidst grand fanfare recently at The Westin Dubai Mina Seyahi. The prestigious event, which saw a record-breaking number of nominations this year, finalists from over 53 companies across 16 categories, continued to

Nourhan Moaaz Joins FP7McCann KSA’s Creative Team

Posted by - October 22, 2024

Popular marketing agency FP7McCann KSA has announced the appointment of Nourhan Moaaz as Creative Director for FP7McCann in Saudi Arabia. The strategic move aims to bolster MCN’s leadership team in a key market, strengthening the company’s commitment to enhancing its creative capabilities in the region. With over 14 years of experience within the FP7McCann network,

Stockholm-Based node.vc Closes €71m Fund

Posted by - October 17, 2024

node.vc, a Nordic early-stage venture capital firm led by veterans of leading startups and scaleups (including eye tracking scaleup Tobii and Tobii Dynavox and video game pioneers Paradox Interactive), has closed a €71 million fund, to double down on building an ecosystem for entrepreneurs. Cornerstone investors in the new fund include Stockholm-based Saminvest (a venture

Timeless Lessons to Learn from Ratan Tata’s Legacy

Posted by - October 11, 2024

Ratan Tata, who passed away on October 9, was a revered figure in Indian business and the former chairman of Tata Sons. Known for his visionary leadership, he profoundly impacted the Tata Group and the wider business community. From 1991 to 2012, Tata transformed the Tata Group into a global powerhouse, overseeing the acquisition of

Penguin Goes Viral, Steals Hearts Worldwide

Posted by - October 7, 2024

A king penguin chick named Pesto, who weighs a whopping 22 kilograms, is quickly becoming a viral sensation and a major attraction at the Sea Life Melbourne Aquarium in Australia. At just nine months, Pesto has already surpassed the combined weight of his parents, Hudson and Tango, who each weigh 11 kilograms. His impressive size

Kids Targeted by Social Media, Says Prince Harry

Posted by - September 25, 2024

Prince Harry spoke out about the dangers of social media and its harmful impact on children recently, calling on shareholders of social media companies and parents to demand change. Speaking at the Clinton Global Initiative in Manhattan, the Duke of Sussex said young people were being “disproportionately affected” by negative experiences online, calling it an

Hong Kong’s Wine and Dine Festival Goes Green

Posted by - September 23, 2024

Hong Kong’s popular Wine and Dine Festival is back with exciting changes. It will extend to five days and promote eco-friendliness by eliminating plastic cups. Organised by the Hong Kong Tourism Board, the festival will take place at the Central Harbourfront from October 23 to 27. Over 300 booths will offer a wide variety of

Building a Legacy of Leadership

Posted by - September 20, 2024

A fervent C-Suite leader, TEDx speaker, author and diversity & inclusion leader, Victoria Pelletier’s journey is marked by resilience and a passion for transformation. Harnessing her early life challenges to fuel her mission to help others, Victoria is the Founder & CEO of Unstoppable You, a platform that provides strategic advisory services, executive and personal

Building a Brand of Excellence

Posted by - September 11, 2024

Yosuke Suzuki, President, Wieden+Kennedy Tokyo/Seoul, believes that creativity is the engine that propels everything towards excellence. The advertising expert, who has emerged to create a name for himself in the industry, goes beyond casting an eye on the bottom line, with the conviction of keeping things exciting for his employees. The industry veteran believes in

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