Fashion retailer H&M is set to use artificial intelligence (AI) to create digital twins of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of humans, if given permission by models. “We are curious to explore how to showcase our fashion in new creative
Masafi, the UAE’s pioneering bottled water brand, is marking the holy month of Ramadan with a special-edition packaging, created in collaboration with Emirati artist Mariam Abbas. The design, featured on Masafi’s water and tissue products, pays homage to the nation’s cultural heritage, woven with the values of resilience, unity, and tradition. The design, inspired by
The visionary CEO and President of Nature’s Way, a leading manufacturer of natural and organic cosmetics, Yoshiaki Hagiwara has always been deeply committed to sustainability and wellness. Under his skilled supervision, Nature’s Way has become a prominent player in the growing natural and organic cosmetics market. With a focus on natural ingredients and innovation, the
The e-commerce sector in the MENA region, valued at $1.80 billion, grew by 30% in 2024, according to a joint report by Flowwow and Admitad. The market witnessed online orders growth in 2024, with 7% increases in the UAE and 9% in Saudi Arabia, anchoring their positions as the region’s industry leaders. Saudi Arabia, the
Australian retail sales dipped in December as payback for a Black Friday splurge the month before, but discounting helped shoppers make a desperately-needed contribution to economic growth over the whole fourth quarter. Data from the Australian Bureau of Statistics (ABS) showed that retail sales fell 0.1% in December from November, when they had risen by
Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a daring new campaign aimed at capturing the adventurous spirit of Gen Z in Iraq. Awkward Ads was tasked with creating a campaign as bold as the brands it represents, and shattered the mould. The concept, rooted in the brands’ dual identities,
This Christmas season proved to be a merry one for US retailers, with retail sales increasing 3.8% year on year from November 1 to December 24, according to insights from Mastercard SpendingPulse. “The holiday shopping season revealed a consumer who is willing and able to spend but driven by a search for value as can
Hong Kong’s retail industry is undergoing significant changes, with many brands shifting strategies as residents increasingly shop online and head across the border to mainland China for better deals. Jeanette Chan, senior director of retail at JLL in Hong Kong, predicts that more shops will close or pause expansion plans in 2025. “Before Covid, online
Amazon pushes its US warehouse workers to fulfill orders at speeds that could cause high rates of injury despite being aware of the risks, an investigation led by Senator Bernie Sanders has found. The findings, following an 18-month probe of the firm, support claims that workers and labour campaigners have made about the company for
Meet the trailblazing trio behind Naagin — Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan —who are redefining Indian condiments with their bold, flavorful hot sauces. United by a shared vision of putting India’s rich chilli heritage on the global map, these founders identified a glaring gap in a market dominated by foreign players and turned
