The National Retail Federation (NRF) in the US and global event organiser Comexposium present NRF 2024: Retail’s Big Show Asia Pacific, in Singapore for the first time from June 11-13, 2024 at the Sands Expo and Convention Centre.
Retail’s Big Show is the signature global retail event held in New York City annually, and has been ranked one of the top 200 events in North America and one of the 50 fastest-growing trade events internationally. With the theme of ‘Fast Track Your Success’, the NRF APAC 2024 features a remarkable line-up of conference programmes, exhibition and retail store tours across the three-day event in June. These include the latest technology and innovations, best practices and thought leadership spanning the entire retail industry, such as AI and machine learning, supply chain, loss prevention and asset protection, merchandising and immersive technologies.
“APAC is the world’s largest retail market and yet the most underserved. This dynamic and diverse marketplace is at the cusp of a transformative era where traditional retail paradigms are no longer adequate to meet fast-evolving consumer demands,” said Ryf Quail, Managing Director, NRF 2024: Retail’s Big Show Asia Pacific, Comexposium. “The digital age beckons for a new retail concept, one that harmonises the digital with the physical, personalises customer experiences and leverages data and technology to create seamless, omnichannel journeys. Innovating the retail model is not merely an option but imperative for capturing the hearts and minds of the APAC consumer today and steering the industry towards sustainable growth and relevance.”
Home to 60% of the world’s population, APAC is an immense market for retail that has been experiencing unprecedented growth, fueled by the region’s vast population, increasing urbanisation and the rapid rise of megacities, as well as consumers’ savviness in using advanced technology to access products and services. These sweeping trends have called for a new retail concept that is poised to revolutionise consumer experiences in APAC both online and in-store. “As Singapore’s largest retailer, we aim to stay one step ahead of our customers’ shopping habits and preferences. Technology and data have helped us to better understand consumer needs and provide them with seamless convenience and accessibility. Digitalisation is enhancing our competitiveness, effectiveness, and efficiency, and has been the driving force behind our disruptive efforts to reinvent retail across our touchpoints in recent years,” shared Vipul Chawla, Group CEO, FairPrice Group.
The three-day event is expected to attract 300+ exhibitors and 5,000+ retail leaders from the region and across the world to share knowledge and best practices, network with industry peers, and witness the latest technologies and innovations available for transforming consumer experiences in the new retail age. For more information, visit https://nrfbigshowapac.nrf.com/.
