Author: Staff Reporter

Lay’s has introduced three new flavours – Kebab, Burger, and Dolma – to capture the essence of Iraq’s rich culinary heritage. For the launch campaign, the brand partnered with Awkward…

Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This underscores the transformative…

Cyber Monday has once again claimed the title of the biggest shopping day of the year, reinforcing its dominance over Black Friday and setting a new benchmark for online retail.…