Majid Al Futtaim, the leading shopping malls, communities, retail, and leisure across the Middle East, Africa and Asia, in collaboration with Parkin, is introducing barrierless parking at three of its most popular malls; Mall of the Emirates, City Centre Deira and City Centre Mirdif, revolutionising the parking experience.
Shoppers arriving at Mall of the Emirates, City Centre Deira and City Centre Mirdif will no longer have to pause for a ticket at the parking barrier. Instead, as they drive in and out, licence plate recognition technology will automatically track their car. If there is a parking fee to be paid, the driver will be sent an SMS alert with a payment link to pay the charges immediately through a web-based platform.
Customers also have the choice to link their account with the Parkin’s wallet, adding to the overall convenience. This technology is expected to drastically reduce queues, particularly during peak hours, and eliminate delays caused by lost tickets or unpaid parking fees. Drivers will be able to enter and exit parking facilities in seconds, ensuring a more efficient and stress-free experience.
Set for launch by January 2025, this solution in collaboration with the largest provider of innovative parking solutions in Dubai, will offer a seamless experience for thousands of daily mall visitors. The new system is expected to ease the journey for more than 20 million cars annually across the three malls, transforming the way customers use parking spaces at Majid Al Futtaim’s top shopping destinations.
The introduction of barrierless parking marks a significant milestone in Majid Al Futtaim’s ongoing mission to enhance the customer experience through innovation and unparalleled convenience. Thanks to the new system, cars will no longer need to stop upon entering or exiting the mall car parks, as advanced cameras will automatically capture the vehicle’s license plate, resulting in smoother traffic flow.
“At Majid Al Futtaim, we are constantly seeking innovative ways to enhance the customer experience at every touchpoint,” said Khalifa Bin Braik, Chief Executive Officer, Majid Al Futtaim Asset Management “Our partnership with Parkin demonstrates our commitment to offering advanced solutions that simplify the parking process while addressing common visitor challenges. Whether it’s the convenience of barrier-free entry of the ease of electronic payment, this technology will provide millions of our customers with a seamless parking experience each year, and will be one of the many smart solutions that we will introduce at our malls.”
“This strategically important new agreement with a leading mall operator complements our existing operations and underscores our ongoing commitment to continued growth. Our smart systems will reduce congestion and enable smooth traffic flow, enhancing the overall customer experience at some of the busiest and well-known retail properties in Dubai. As the clear market leader in parking operations, management and technology, we will continue to leverage our unique capabilities and know-how to pursue further attractive partnership opportunities in this growing sector,” commented Eng. Mohamed Abdulla Al Ali, CEO of Parkin Company.
