In today’s rapidly evolving business landscape, creativity is an absolute necessity for growth. Fostering creativity to drive innovation within the workplace, products, and services necessitates leaders who possess a curious and forward-thinking mindset. N Roshan Singh, a gifted and spirited industry veteran, does just that. With an aim to infuse creativity into business and every aspect of his profession, Chief Creative Officer of Sarita Handa, a textile major, has played a vital role in the company’s journey to the top.
In an insightful interview with Business Frontier, Roshandelves into the design philosophy of the brand and how it has spread its footprint in India and abroad.
Q. Give us a brief introduction about yourself and your early days in the industry.
With a rich background spanning more than 26 years in the home furnishings and fashion industry, I have been involved in numerous prestigious projects for both Indian and international markets. My tenure as the Chief Creative Officer at DBS Lifestyle, Creative Director at Inceptra Lifestyle, Creative Director (India) at Asmara Apparel India, and Creative Director at Regency Textrade, along with roles as an academician at renowned fashion institutions and a freelance consultant, has given me deep insights into trend forecasting and market intelligence.
Holding leadership positions at Pearl Academy of Fashion, Wigan & Leigh College (India) Ltd, and National Institute of Fashion Technology has further enriched my understanding of industry dynamics. Featured in various fashion publications, I have a solid educational foundation with a Master’s in Sociology, Advanced Diploma in Fashion Design, and PG Certificate in Higher Education from Nottingham Trent University, UK, shaping my approach to design and research for major international and national brands and retailers.
Q. How did your journey with Sarita Handa begin?
My journey with Sarita Handa began with a deep admiration for the brand’s ethos and approach. Founded in 1992 by Mrs Sarita Handa, the company’s commitment to nurturing artisans and preserving traditional craftsmanship resonated with me. Witnessing its evolution from a small initiative in Tughlakabad to an internationally recognised brand was inspiring. What truly intrigued me was Sarita Handa’s dedication to originality, craftsmanship, and design innovation rooted in heritage.
The brand’s ability to blend traditional intricacies with contemporary minimalism, while staying attuned to the evolving demands of a diverse audience, stood out to me. Additionally, Sarita Handa’s incorporation of cross-cultural influences and inspiration from indigenous traditions further convinced me to be part of this creative journey, where I could contribute my ideas and skills to enhance the brand’s unique aesthetic and vision.
Q. Take us through your role in your organisation.
My role at Sarita Handa as Chief Creative Officer is multifaceted, focusing on driving the brand’s creative growth and strategic direction. A significant aspect of my responsibility lies in conceptual thinking, strategic ideation, and merging traditional artisanal crafts with modern technology. This involves blending age-old indigenous traditions from around the world and India with contemporary design sensibilities, catering to the dynamic demands of today’s market.
Drawing from my extensive experience, creativity, and attention to detail, I strive to enhance the customer experience by leveraging technology. My diverse career background has equipped me with a broad range of skills, enabling me to think innovatively and lead the organization to new heights as CCO. By combining creativity, craftsmanship, and a keen eye for aesthetics with technological advancements, I contribute to Sarita Handa’s vision of offering unique and compelling home furnishing experiences to customers worldwide.
Q. As a leader, what are the strategies you employ to keep yourself and your team motivated?
As a Chief Creative Officer, I employ several strategies to keep myself and my team motivated. First, I prioritise creating an inclusive and respectful environment where diverse perspectives are valued. I encourage innovative thinking by allowing team members to explore unconventional ideas and learn from both successes and failures. Continuous learning is promoted through training and development opportunities, fostering professional growth. Collaboration is key, and I facilitate cross-functional teamwork by breaking down silos and promoting open communication.
Empowering individuals to take ownership of their projects while providing guidance and support cultivates a sense of autonomy and responsibility. Leading by example, I demonstrate passion for creativity, inclusivity, and adaptability. Recognition and celebration of each team member’s contributions are also vital for morale and motivation. Clear communication of our creative vision and setting ambitious yet achievable goals keeps the team focused and driven. Embracing adaptability and maintaining a feedback loop for continuous improvement are ongoing priorities to ensure sustained motivation and creative excellence within the organisation.
Q. How do you stay up to date with industry trends?
I employ a multifaceted approach. This includes regular reading of industry publications, and online platforms that delve into home furnishing trends, innovations, and market analyses. I also conduct thorough online research, follow reputed websites, blogs, and forums dedicated to home furnishings to gather insights on emerging technologies and consumer preferences. Attending industry events, conferences, and trade shows is another crucial aspect of staying informed.
Additionally, travel and participation in international fairs, expos, and trade exhibitions plays a pivotal role. These experiences provide firsthand exposure to global trends, innovative designs, and cutting-edge technologies in the home furnishing sector, along with opportunities to interact with international manufacturers, designers, and experts. Engaging in such international experiences not only broadens perspectives but also fosters cross-cultural exchanges and collaborations that inspire new ideas and strategies within the home furnishings industry.
Q. How has technology influenced the industry?
Technology has had a profound impact on the retail landscape of home furnishing in India. The emergence of e-commerce platforms has reshaped how consumers shop, offering a vast array of products, competitive pricing, and convenient delivery options. Virtual Reality (VR) and Augmented Reality (AR) technologies have revolutionised the shopping experience, allowing customers to visualise furniture and decor in their homes before purchase, reducing the need for physical showrooms. Mobile apps have made shopping more accessible, providing personalised recommendations and exclusive deals on smartphones.
Data analytics are utilised to understand consumer preferences and optimise inventory management, ensuring the right products reach the right customers efficiently. Additionally, technology has improved supply chain efficiency, facilitated sustainability initiatives, and leveraged online reviews to enhance product quality and customer service. These advancements have not only made shopping more convenient but have also spurred innovation and elevated the overall standard of products and services in the industry.
Q. What are the trends you foresee in the industry this year?
In 2024, several trends are expected to shape the industry. Sustainability will continue to be a driving force, with a focus on eco-friendly materials like organic cotton, recycled fabrics, and biodegradable fibres. Consumers are increasingly mindful of environmental impact, driving demand for sustainable and ethically produced textiles. Additionally, there will likely be a resurgence of vintage and artisanal textiles, celebrating craftsmanship and heritage techniques.
Texture and tactile experiences will play a significant role, with a preference for soft, plush fabrics that evoke comfort and coziness. Colour trends may lean towards earthy tones, muted pastels, and calming neutrals, reflecting a desire for serene and harmonious living spaces. In terms of patterns, botanical prints, abstract motifs, and geometric designs are expected to be popular choices, adding visual interest and personality to soft furnishings. Overall, the industry in 2024 is poised to embrace sustainability, craftsmanship, texture, and a harmonious colour palette, catering to the evolving preferences of modern consumers.
