The organization that developed the world’s first regenerative and recyclable microplastics water filter, Klar20 showcases a patented smart surface filter technology with an innovative patented biochemical adsorbing coating. This innovative design ensures the capture of microplastics, down to the smallest nanometer.
Featuring a 99% microplastics filtration rate and a flow-through design requiring zero water pressure, Klar20’s solution supports sustainability at its core. With a focus on promoting a circular economy and embracing a zero-waste philosophy, the company’s patented Smart Surface makes multiple reuses through regeneration while remaining fully recyclable. In an interview with Business Frontier, the company’s Founder and CEO Fähzan Ahmad speaks about Klar20’s initial steps into the industry; the vision behind the organization and more.
How do you look back at Klar2O’s early days in the industry?
The early days were challenging yet exhilarating. When we founded Klar2O in 2019, the understanding of microplastics and their presence in water and our bodies was largely underexplored. There was no concrete evidence linking microplastics to health risks or detailing their ubiquity in both tap and bottled water. This lack of concrete data spurred us into action.
We embarked on a mission not only to innovate but to illuminate. Aiming to uncover and address the invisible crisis involving microplastics. Klar2O pioneered advanced filtration technology designed to tackle minuscule pollutants that were once impossible to eliminate. Our patented smart surface filter technology has set new benchmarks by capturing pollutants as tiny as a nanometer.
As we developed our first proof-of-concept in 2020 and published our initial patents, the reality of the issue began to unfold globally through more scientific studies. Reports confirmed that these tiny particles were present not just in the oceans but also in drinking water, and were deposited in human organs.
It was a pivotal moment for us to push forward with a solution that not only addressed the health issue but also advocated a sustainable approach to water filtration.
What was the vision behind Klar2O?
Klar2O was born out of a vision where technology meets nature’s wisdom. The inspiration to start Klar2O originated from a concern for both environmental sustainability and human health. Recognising the impact of microplastics on our ecosystems and their emerging threat to human beings, our vision was to ensure access to clean and safe water.
Our journey began amid alarming data showing the existence of microplastics from the deepest oceans to the highest mountains and even within the human body. Studies began to reveal the presence of microplastics in vital human organs and showed them even breaching the placental barrier.
What does the latest research undertaken by your organisation deal with?
One of our most recent research initiatives involved a comprehensive analysis of both a natural water source like well spring water and groundwater utilised by a leading mineral water bottler. The study revealed 800 to 1,200 microplastic particles per litre of water, even in products bottled in glass.
This discovery highlights the urgent need for systemic changes across the water bottling industry. In response to these alarming results, Klar2O is doubling down on efforts to refine and expand our filtration technology.
Tell us something about the vision that has helped you stay ahead of the curve.
In a world where innovation is relentless, staying ahead of the curve is not just about being better—it’s about being different and purposeful. At Klar2O, our philosophy is simple yet profound: ‘Safe water for a safe life.’
Klar2O is at the top of the challenge of removing microplastics from water to improve health and catalyse social and economic development. We aim to innovate solutions that prevent environmental degradation at its source. We advocate for regenerative, reusable, and recyclable products, thus reducing the environmental footprint of water purification.
We believe in leading by example, inspiring others to join us in creating a world where the water we drink does not compromise the earth. Our mission extends beyond commerce, it is a commitment to a better future, and this is what keeps us ahead of the curve.
As a business leader, what critical elements do you take into consideration to shape growth strategies?
As a business leader at Klar2O, I believe the cornerstone of any growth strategy is rooted in trust, strengthened by strong partnerships, and powered by a loyal and innovative team.
Trust is the currency of leadership and the foundation upon which all our client relationships and partnerships are built. We have strong partnerships that encompass our collaborations with research institutions, environmental organisations, and industry leaders. These alliances are key to driving progress.
Our loyal team is the backbone of Klar2O. Their dedication, expertise, and shared vision for a sustainable future are what enable us to execute our strategies and adapt to market changes. In a nutshell, our growth is measured not just by financial gain but also by sustainable impact.
How do you keep abreast of the latest trends in the sustainability industry?
Our strategy is twofold: proactive vigilance and continuous innovation.
Proactive vigilance means that we actively monitor the evolving landscape of water composition, analysing emerging contaminants such as antibiotics, hormones, and other potential dangers before they become widespread issues.
Our commitment to continuous innovation is embodied in our smart surface technology. This approach provides us with the flexibility and capability to target and filter out a broad spectrum of pollutants.
Furthermore, Klar2O is engaged with scientific communities, industry experts, and environmental advocates, participating in global forums, contributing to academic research, and incorporating scientific advancements into product development. By leading the charge in identifying and addressing the potential threats lurking in our water, Klar2O doesn’t just keep up with trends—it sets them.
What innovative practices do you use to achieve zero waste?
Every facet of our operations involves innovative practices and groundbreaking technologies. Our patented smart surface technology is a revolutionary development in the water filtration industry. It utilises molecular forces to attract and retain microplastics and other contaminants, without relying on traditional filtration membranes that generate waste. This innovation is the cornerstone of our zero-waste methodology.
We also employ silica beads, which play a pivotal role in our filtration systems. The beads can be recoated and reused multiple times. We ensure that all materials used in the production and packaging of our filtration systems are either fully recyclable or biodegradable.
What do you envision for the future of Klar2O?
The future goals of Klar2O are as clear and compelling as the water we aim to provide: to ensure the safest drinking water for all and to advance our technologies to address the full spectrum of modern micropollutants.
We envision a world where every individual has access to the safest water—free from microplastics, PFAS, and emerging contaminants. Our goal is to expand our suite of technologies to address all forms of modern micro pollutants—be they present now or on the horizon.
In the pursuit of these goals, Klar2O remains committed to the principles of sustainability and circular economy. We are driven by a profound sense of responsibility—to our customers, to our communities, and to the planet. As a global business leader, Klar2O’s vision extends beyond commercial aspirations.
