With a strong foundation in engineering and internet programming, John Liu, CEO of AI firm jumpAD, has expertly bridged the gap between technology and marketing to help the company emerge as one of the leading digital marketing agencies in Taiwan.
jumpAd, which is also Google Partner company today, not only offers innovative AI-driven advertising solutions but also balances tradition with cutting-edge innovation to ensure sustainable growth for clients and businesses.
In an interview with Business Frontier, Liu speaks about his early years in the industry, his passion for technology and the innovative AI-driven advertising solutions offered by his company.
Q. Can you share your background? How did you become involved in technology and digital marketing?
I have an engineering background, and internet programming technology is a subject I have specialised in since I was small. In fact, I represented my school at a popular national-level science exhibition competition and won in the electronic technology category. I was even invited to be interviewed by the then President of the Republic of China.
However, no matter how good technology is, it cannot be promoted well without marketing. Therefore, I started from the basics and invested myself in the field of digital marketing, trying to use online advertising to smoothly expose the merchant’s products and services, and attract customers.
Q. What are jumpAD’s core offerings?
We provide AI advertising effect systems for enterprises and I keep reminding company managers that we are not selling, but serving customers by dealing with digital issues, and optimising customer growth tools.
We are doctors in digital services, developing solutions for our clients and I am proud to say that we have obtained the invention patent from the Republic of China and also been awarded with several recognitions from top media houses for our services.
We do very little proactive advertising or business sales. Ninety per cent of our customers come to us for diagnosis and treatment on their own.
Q. In today’s data-driven world, what role does digital marketing play in building a brand?
We cannot live without the internet. Every industry is dependent on it. However, we need to assess which digital tools are appropriate for which industry as it’s all about the type of tools and investment ratio used in internet marketing.
A brand’s influence can be collected through online public opinion evaluations and its exposure can be amplified through digital marketing. Thanks to the internet, consumers can also communicate directly with a brand.
The internet is full of data, and it is this data that drives the growth of AI, which then recommends high-quality brands to more consumers. For example, YouTube’s video recommendations allow more viewers to know the brand, become curious and actively search for it, thereby seeing more brand advertisements and giving viewers more opportunities to become consumers of the brand.
Q. What has been your most significant learning experience in all these years?
We have encountered many problems in the process of serving customers and developing our service system, many of which originated from our own creativity. There have been times when some of our crazy ideas have led to bottlenecks in development. But instead of giving up easily, we came up with new ideas to solve the problem. Perhaps it is this spirit and courage of not admitting defeat that led us to develop solutions and obtain national invention patents.
These challenges became the core of our experiences and led to the growth of our company. Today, jumpAD is not about being inventive but rather, staying passionate about solving problems in the digital realm for our clients and ourselves. Creating solutions brings us a sense of joy, accomplishment, and honour. In fact, we even call ourselves the ‘Digital Market Therapists’.
Q. How do you balance preserving jumpAD’s traditional framework with the need to innovate?
I believe that as the Founder and CEO of the company, I am responsible for the company’s brand. Innovation must be based on optimising the traditional framework. We can be bold and innovative, but still cannot violate existing traditional legal norms. After all, tradition has gone through many years of regulatory baptism.
Once the two conflict, innovative thinking must be tolerant. We need to think of ways, and constantly find suitable solutions. For example, when we develop digital marketing and artificial intelligence technologies, we often cross the line of personal data privacy. Of course, AI technology research and development must meet the needs of human nature and bring practical help, but it must not cause disgust among consumers.
In addition, if you want to provide innovative services sustainably, you must also be friendly towards global environmental resources and not accidentally damage the earth’s resources in the process of serving your guests.
Q. How is jumpAD leveraging innovation to stay ahead and serve its clients better?
jumpAD provides feasible digital solutions and addresses the pain points of digital transformation for customers. Therefore, we often unexpectedly find innovative solutions while addressing a client’s needs.
As a Google Partner, we often accidentally discover Google system problems in the process of serving customers. Through video conferences with the Google Support Team, we explain how the problems occurred, as well as offer our suggestions and debugs. This process can also unexpectedly give us new inspiration.
The problems our customers encounter and the ones we encounter while using Google products are the seeds that spark innovation.
Q. What are jumpAD’s future goals and ambitions?
We want to keep providing excellent digital marketing solutions and support customer growth, which will in turn lead to the growth of society and the global environment. What I want is not a one-time service for my clients but a valuable long-term collaboration and growth cycle.
We will also strengthen our online presence so that our ideas and professional knowledge can reach more customers and partners.
