Oreo is counting on limited-edition cookies like its Coca-Cola flavour to drive new customers to the snack aisle. Oreo sees limited-edition products as a way to expand beyond its usual customer base. In fact, 28% of people who buy limited-edition Oreos don’t buy regular Oreos, Rachel Lawson, director of shopper marketing at Mondelēz International, Oreo’s
Elliott Hill, a seasoned Nike veteran, is stepping back into the spotlight as the company’s new CEO, effective October 14. Hill, who began his journey at Nike as an intern in 1988, has held 19 different roles throughout his impressive career, culminating in his position as President of Consumer and Marketplace before his retirement in
The leading off-price retailer, Brands For Less, celebrated the opening of its first store in Singapore, marking its official entry into the South East Asian market. This significant milestone took place at Jurong Point Mall and was attended by VIP guests, including the UAE Ambassador in Singapore, His Excellency Jamal Abdulla AlSuwaidi. The Singapore store
India’s diamond industry is amid a severe crisis, marked by declining imports and exports, factory closures, and massive job losses. According to the Global Trade Research Initiative (GTRI), the sector’s downturn has worsened over the past three years due to global economic uncertainty, competition from lab-grown diamonds, and rising operational costs. Ajay Srivastava, Founder of
India’s leading food delivery platform, Swiggy, is gearing up for its much-anticipated IPO, potentially raising over USD 1 billion. Reports suggest that the Bengaluru-based company is set to file its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) soon, with the IPO expected to launch in the coming weeks.
Japanese household spending rose less than expected in July as consumers remained wary of loosening their purse strings in the face of higher prices, possibly complicating the Bank of Japan (BOJ)’s plans to hike interest rates further in coming months. Consumer spending edged up 0.1% in July year-on-year, compared with the median market forecast for
In response to China’s ongoing consumption slowdown, fast-food giants KFC, McDonald’s, and Haidilao are strategically shifting towards smaller store formats. These companies are innovating by introducing kiosks, food stalls, and mini stores across China, aiming to capture consumer dollars in a challenging economic environment. Tommy Zhang, a medical researcher in Shenzhen, frequently passes by a
The US retail giant Walmart has sold its entire $3.7 billion stake in Chinese e-commerce company JD.com, marking the end of an eight-year investment with diminishing returns. The decision comes as Walmart seeks to intensify its focus on its operations in China, particularly through its Walmart China and Sam’s Club businesses. The sale was fully
Shenzhen-based craft beer maker RichKat Craft Brewing has officially entered the Hong Kong market by opening two new pubs in the city’s bustling districts of Central and Sheung Wan. This strategic expansion aims to capitalise on Hong Kong’s rapidly growing craft beer market, which is expected to be one of the fastest-growing alcoholic beverage segments
Shoppers across the nation are potentially losing millions of dollars each year due to supermarket pricing errors, according to the Commerce Commission. Grocery Commissioner Pierre van Heerden highlighted the persistent issue of misleading or inaccurate pricing at major supermarket chains, stating that the situation is “unacceptable” and calling for urgent action. Van Heerden emphasized that
