E-commerce Sales to Skyrocket in India During Festive Season
As India’s festive season kicks off, e-commerce giants like Amazon and Flipkart have launched their highly anticipated sales. With a surge in demand and premiumisation trends, online shopping sales are projected to reach ₹1.2 lakh crore in gross merchandise value (GMV) this year, representing a 20% year-on-year growth, according to a report by Redseer Strategy