Mondelez International Inc., the snacks and sweets company, is exploring an acquisition of iconic US chocolate maker Hershey Co., in a potential deal that would create a food giant with combined sales of almost $50 billion, according to people familiar with the matter. Chicago-based Mondelez has made a preliminary approach about a possible combination, said
Lay’s has introduced three new flavours – Kebab, Burger, and Dolma – to capture the essence of Iraq’s rich culinary heritage. For the launch campaign, the brand partnered with Awkward Ads, a dynamic, young, and agile creative agency known for turning cultural insights into memorable storytelling. The film – directed by Eslam Aboelenein and produced
Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This underscores the transformative power of personalised, segment-based marketing on rich channels like WhatsApp. The platform’s capabilities like product discovery and upsell recommendations have enabled the brand to deliver
Cyber Monday has once again claimed the title of the biggest shopping day of the year, reinforcing its dominance over Black Friday and setting a new benchmark for online retail. This year, U.S. consumers spent a record-breaking $13.3 billion on Monday, surpassing Adobe’s initial expectations of $13.2 billion, and marking a 7.3% increase from last
Mango, the privately held Spanish retailer, is in the middle of opening more than 60 new stores in the US as part of a broad expansion plan. The company is looking to position itself as a more premium brand and shed its fast-fashion identity. “We are trying to elevate,” CEO Toni Ruiz said in an
KoRo, a European snacking brand, has raised €35 million in a Series C funding round. The financing was led by Coefficient Capital, a New York-based growth equity firm known for its investments in brands like Oatly, Just Spices, and Magic Spoon. The round also saw participation from existing backers, including Five Seasons Ventures, HV Capital,
Swiss chocolatier Lindt & Sprungli – known across the world for its premium chocolates, finds itself in a legal battle after admitting that its chocolates contain traces of heavy metals like lead and cadmium. The revelation comes as part of the company’s defence in a class action lawsuit filed in the United States. According to
Travel luggage and accessories brand Samsonite has identified expansion in Southeast Asia as a ‘strategic priority’ as it underscores its regional growth aspirations with new retail concepts at domestic and international airports. Recently, Samsonite opened a refreshed Samsonite Black Label boutique at Jakarta’s Soekarno-Hatta International Airport, which it says marks the first of many premium
Hansika Chhabria, the Founder of fashion brand One Less, is a passionate advocate for sustainability in the fashion industry. Born and raised in Pune, India, and now based in London, Hansika was inspired to launch her brand after recognising the stark environmental and social inequalities tied to global fashion production. While studying at King’s College
Target is serving its cheapest feast ever for Thanksgiving. The retailer recently announced that it is bringing back the Thanksgiving Day meal, which is $5 cheaper than it was last year. The $20 Thanksgiving meal comes with everything needed to serve a group of four, including a frozen turkey, which can weigh up to 10
