EV LAB, the pioneering electric mobility Retail as a Service (RaaS) startup, held the soft launch of the region’s first Electric Mobility Experience Center recently at One Central, Dubai World Trade Centre (DWTC). This futuristic facility marks a significant milestone in promoting sustainable transportation and environmental leadership in the UAE and fostering growth within the electric mobility community.
HE Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, led the ribbon-cutting ceremony. The minister said: “The United Arab Emirates is now established as a global leader in energy transition and climate-tech innovation, attracting pioneering companies to our dynamic, business-friendly ecosystem and forming partnerships with some of the most technologically advanced economies in the world. The newly launched EV LAB, the first multi- brand electric mobility platform in the region, is a project that embodies this vision.”
Guests enjoyed a comprehensive tour of the facility, designed as a hub for innovation and collaboration in electric mobility. The centre showcases a diverse range of electric vehicles, micro-mobility options, charging station solutions, solar yachts, and electric boats, offering customers access to the latest innovation in sustainable transportation.
Retail as a Service (RaaS) is a modern evolution of traditional retail, emphasising a collaborative environment where multiple businesses can showcase their products in a shared space with a shop-in-shop concept. The unique setting allows customers to test drive, rent, lease, or purchase top-tier electric vehicles available in the UAE, including a range of micro-mobility products, chargers, and tyre solutions, all within the experience centre. Additionally, consumers can explore extensive offerings of electric yachts from Silent Yachts, creators of the world’s first series-produced solar-powered electric yachts, and Marian Boats, makers of luxurious and high-performance electric boats.
“We strongly believe that Retail as a Service (RaaS) is the optimal approach for consumers, particularly with the surge of new electric vehicles, including electric yachting solutions, entering the market. Consumers increasingly need a brand-agnostic space where they can discover and experience a diverse range of products within the electric transportation ecosystem, receiving genuine, impartial advice tailored to their needs. We are proud in the significant strides made in the UAE over the past three years since we initiated our proof of concept, especially considering the previously limited availability of electric transportation and charging infrastructure,” said Arta Faissali, General Manager at EV LAB.
The centre will also elevate the traditional showroom experience by hosting events, workshops, and discussions to foster innovation in sustainable transportation. Located in the gold LEED-certified buildings of One Central, the centre’s design incorporates environmentally responsible materials, including green concrete, energy-efficient lighting, certified sustainable timber, locally sourced materials, recycled furniture, and sustainable joinery laminates.
Kevin Chalhoub, Founder and CEO of EV LAB said: “EV LAB is committed to pioneering a future where sustainable mobility is not just an option but a standard. We truly believe each of our wonderful brand partners value sustainability and building a better future for the next generation above all else. Each of the cars exposed in our showroom has something unique to offer and its own USP. Our mission is to lead the charge towards cleaner, greener transportation solutions in the UAE and beyond. By fostering innovation, collaboration, and community engagement through our e-Mobility Experience Center, we aim to empower individuals and businesses to embrace electric vehicles and contribute to a more sustainable world.”
EV LAB is showcasing a diverse lineup of six premium electric car models, with some available for exclusive test drives. Visitors also have the chance to explore eMagine and Fully Charged, two of the UAE’s leading EV charging solutions players.
