Zalando, one of Germany’s biggest online retailers, wants to jumpstart its flat business by branching out into B2B. The company recorded no change in its gross merchandise volume (GMV) and revenue from 2022 to 2023. Now, it is rolling out new strategies to grow over the next five years.
“The company’s recently launched Zeos business enables Zalando to shape the European fashion and lifestyle industry beyond its own consumer business,” according to an announcement from Zalando. “It makes the company a key enabler for e-commerce transactions beyond Zalando, for example via the About You, ASOS or Otto marketplaces.”
Over the past 15 years, Zalando has built a powerful operational logistics and technology backbone tailored to the needs of the fashion and lifestyle industry, the company says. Today, the ecommerce and logistics platform is part of Zeos.
The logistics network is made up of 12 fulfillment centres and about 20 return centres. In addition, it benefits from relationships with more than 40 local carriers.
