In a landscape often dominated by urban-centric healthcare brands, Winpra Health Care Pvt. Ltd. stands out as a bold and inspiring initiative led by two dynamic young women – Managing Director Aswini C, who is also a trained pharmacist and Chairperson Prarthanaa K, an aspiring corporate leader with a background in finance. Their shared dream? To offer affordable, high-quality pharmaceutical and nutraceutical products to communities often overlooked by mainstream providers.
Fuelled by personal challenges and a deep desire to create impact, the duo founded Winpra—a name that reflects the fusion of their identities (‘Win’ from Aswini and ‘Pra’ from Prarthanaa). Today, they are not only distributing medicines but also creating jobs, promoting inclusivity, and redefining healthcare entrepreneurship from the grassroots level. In this exclusive conversation with Business Frontier, the co-founders share the story behind Winpra, their unique approach to business, and the road ahead.
Q. What inspired you to create Winpra Health Care, and what gap did you see in the rural and semi-urban health care market?
Aswini C (AC): My dream was to provide high-quality pharmaceutical and nutraceutical products to rural India. I hold a Diploma in Pharmacy, and during my job search, I grew frustrated by the limited opportunities. That’s when I decided I wanted to become a job creator rather than a job seeker.
Prarthanaa K (PK): I’ve always dreamed of starting a corporate company. While pursuing my B.Com and learning about company law, I became inspired to incorporate a private limited company of my own. Instead of opting for higher studies at a prestigious institution, I chose to take online courses and invest my educational savings into building Winpra. My background in accountancy helped me approach the business with financial discipline.
The name Winpra is a combination of our names—‘Win’ for Aswini and ‘Pra’ for Prarthanaa. It reflects our strong friendship and shared vision. India is known as a land of villages, yet rural healthcare remains severely underserved. We saw a gap in access to affordable, quality pharmaceutical and nutraceutical products—and Winpra was our response to that need.
Q. As a new entrant in a highly competitive industry, what strategies are you using to differentiate Winpra’s product and brand?
AC and PK: At Winpra, we’re focused on more than just health—we promote overall wellness. Our slogan, ‘Well-wisher of your wellness’, captures this philosophy. We offer a broad range of pharmaceutical and nutraceutical products to support proactive well-being. From day one, we’ve emphasized quality, investing in premium packaging and design to stand out on the shelves and build consumer trust.
Q. How do you ensure product quality while maintaining affordability, especially when working with WHO-GMP and ISO-certified manufacturers?
AC and PK: We partner with specialized manufacturing companies that hold certifications from the World Health Organization’s Good Manufacturing Practices (WHO-GMP) and ISO. By sourcing from different manufacturers for specific products, we’re able to tap into their core expertise and reduce production costs. This strategy enables us to maintain high quality while keeping our prices affordable—critical for reaching rural consumers.
Q. What are your key focus areas of growth—product expansion, geographic reach, or new service models?
AC and PK: Both product expansion and geographic reach are core pillars of our growth strategy. We believe that to truly make an impact in rural healthcare, we must not only broaden the types of pharmaceutical and nutraceutical products we offer but also ensure they are physically and affordably accessible to underserved populations.
On the product front, we are continuously working to introduce new formulations that address both preventive and curative health needs—ranging from basic medicines to immunity boosters and wellness supplements. We want to offer a diverse catalogue that supports holistic well-being across different age groups and health concerns.
Geographically, our goal is to penetrate deeper into tier-2 and tier-3 towns, and eventually into remote villages that are typically left behind by mainstream health distribution networks. We are developing a robust supply chain and strategic distribution model tailored specifically for rural settings, ensuring consistent availability of our products without compromising on quality.
Q. Winpra emphasizes values like inclusivity, creativity, and responsibility. How do you bring these values into your operations and team culture?
AC and PK: At Winpra, these values are not just statements—they are guiding principles that shape our team dynamics, customer interactions, and long-term vision for inclusive growth.
Inclusivity is at the heart of Winpra’s corporate philosophy. We strongly believe that a diverse team brings richer ideas, broader perspectives, and more effective solutions. From the very beginning—starting with our recruitment process—we ensure that our doors are open to individuals of all ages, from 18-year-olds just beginning their careers to senior citizens looking for meaningful engagement.
We also value diversity in educational backgrounds. Our team includes individuals ranging from high school graduates to those with advanced academic degrees. What matters most to us is a person’s willingness to learn, grow, and contribute meaningfully to our shared mission of wellness.
Creativity is encouraged in every function, especially in how we design our marketing strategies, engage with rural communities, and solve logistical challenges. Employees are empowered to voice ideas, challenge the status quo, and experiment with new approaches.
Responsibility is deeply embedded in our work culture. We encourage every team member to take ownership—not just of their tasks, but also of the larger impact their work can have on the communities we serve. Regular feedback sessions, transparent communication, and shared goal setting help foster accountability across all levels of the organization.
Q. What role do innovation and technology play in your future plans for scaling Winpra, particularly in rural healthcare?
PK: Winpra is fundamentally a marketing company, and we are using innovation to reach deeper into rural areas. We’ve adopted a hybrid employment model for our marketing workforce. Initially, team members receive a fixed salary, but once they cross a threshold, they transition into a profit-sharing model. This model doesn’t require them to invest money—it rewards effort and outcomes.
We’ve also introduced a flexible opportunity called Marketing Associates, where individuals can work part-time or on their own schedules. This innovation allows people to balance personal commitments while being part of our growth story—making rural healthcare marketing both aspirational and accessible.
Q. Looking ahead, what is your biggest dream for Winpra Health Care in the next 5–10 years, both in India and globally?
PK: Our long-term vision is to expand from rural roots to a global presence. But we want to do it meaningfully—by creating satisfaction among healthcare professionals, promoting wellness among our customers, and fostering strong relationships with our marketing teams and channel partners.
We encourage our employees to dream big, and we aim to create a supportive atmosphere where their personal goals—like owning a home or car, or securing a stable retirement—can become reality.
One of our most exciting initiatives is the ‘Winpra Mr.MR Club’, which rewards top performers with extraordinary benefits like help building their dream home, funding for a dream car, a strong pension plan, and the opportunity to co-own a pharmacy franchise. Our motto is: “No monthly targets, only life goals.” We believe that this shift from pressure to purpose will redefine how healthcare marketing works in India.
