Brazil’s recent ban of Elon Musk’s social media platform X has boosted the profile of its smaller rival, Bluesky, as people search for alternatives to voice their opinions. Bluesky said in a post that it had attracted two million new users in a span of a week, and the app appeared to be experiencing some problems this week, with several users reporting an outage.
“There will almost certainly be some outages and performance issues,” Bluesky developer Paul Frazee said in a post, adding, “We’ve never seen traffic like this. Hang with us!” The company also said that users from Brazil were setting new all-time highs for activity.
The reported uptick in the platform’s traffic comes after a Brazilian Supreme Court justice ordered a nationwide suspension of the X platform recently with a Supreme Court panel affirming the ruling.
Predating the ban, X indicated it would not comply with court orders in Brazil concerning its content moderation policies and a request to appoint a new legal representative in the country. The judge, Alexandre de Moraes, has also ordered daily fines for people or businesses in Brazil that use virtual private networks (VPNs) or other methods to access X while it’s banned, according to local media.
As of Wednesday, Bluesky was the top free app on Brazil’s iOS App Store, followed by Threads — an X-alternative by Meta Platforms which also own Facebook and Instagram.
First announced in 2019 as a project to build an open, decentralised social protocol, Bluesky was backed by Jack Dorsey, Founder of Twitter — which was rebranded as X after Musk bought it. Bluesky became an independent company in 2021 with Dorsey cutting ties with the platform earlier this year.
