Exotel, a prominent AI transformation partner for customer engagement in emerging markets, has made a significant leap in the Middle East by launching Saudi Arabia’s first local customer experience (CX) cloud. This new platform, branded as Ameyo by Exotel, integrates advanced AI-powered customer engagement tools with a secure and scalable cloud infrastructure. This launch is pivotal in Exotel’s expansion strategy and aligns with Saudi Arabia’s Vision 2030, which emphasises digital transformation and AI-driven growth.
The introduction of Ameyo by Exotel underscores the company’s commitment to supporting Saudi Arabia’s rapidly growing digital economy. Shivakumar Ganesan, Co-Founder & CEO of Exotel, highlighted the importance of this expansion, stating, “By launching our all-new local cloud for CX and AI solutions in Saudi Arabia, we aim to empower enterprises with advanced, locally tailored technologies designed to drive operational excellence and customer-centric innovation.”
One of the critical features of this new platform is its alignment with Saudi Arabia’s stringent data residency regulations, ensuring that businesses can engage with customers in a compliant and secure environment. The local cloud, powered by Oracle and supported by Mobily’s telephony solutions, offers a robust foundation for customer engagement, unifying customer journeys across sales, support, and service channels.
Exotel’s commitment to innovation is further demonstrated through its event, Engage X 2024, which will debut in Riyadh. This premier global flagship event will showcase the capabilities of Ameyo by Exotel, offering businesses a glimpse into the future of customer engagement powered by AI and local cloud solutions.
Sachin Bhatia, Co-Founder and CGO of Exotel, emphasised the new platform’s transformative potential, stating, “The launch of Saudi Arabia’s first local CX cloud is a game-changer for the region’s customer engagement landscape. By integrating GenAI-powered solutions with robust cloud infrastructure, we are not just meeting the immediate requirements of businesses but also laying the foundation for a future where personalised, intelligent interactions are the norm.” As Exotel continues to build on its eight-year success in the Middle East, this expansion into Saudi Arabia positions the company as a critical player in the region’s digital transformation. By offering AI-driven solutions that enhance customer experiences, Exotel is set to play a significant role in the Kingdom’s goal of AI, contributing over $135 billion to the economy by 2030.
